About
Most marketing problems aren't campaign problems. They're system problems.
I'm Nada Emam — a digital marketing and growth manager with 15+ years across banking, SaaS, real estate, F&B, and furniture & design, working in Egypt, Qatar, and the UK. I'm now transitioning into independent Brand + AI Consulting, building bynemam.com to bring the way I work directly to brands.
Background
I currently lead digital marketing at ADCB Egypt as Digital Marketing Deputy Manager, a role I've held since July 2023. Before that, I spent over a decade building and running marketing systems for banks, SaaS products, real estate developers, F&B brands, and furniture & design companies — across Egypt, Qatar, and the UK.
My foundation is technical. I hold a BSc in Computer Science from Ain Shams University (2005–2010), which is why I'm comfortable inside GA4, GTM, and automation tooling — not just the dashboards on top of them. I added a Diploma in Digital Marketing from DMarts (2017) and the Management Program for Corporates at AmCham Cairo (2024) along the way.
Results
Numbers from work I led directly — the kind of systems fixes that show up in the reporting, not just the presentation.
Technical and content health score uplift across the site, measured and maintained.
Cut through automation and workflow redesign — not by adding more people to the queue.
Impressions up 713% after restructuring how campaigns were planned and targeted.
Growth through organic and paid conversion path optimization, not extra spend.
How I work now
I'm a systems thinker, not a task-doer. One-off campaigns fade; repeatable frameworks and automation keep working after the launch. That's the approach behind everything I build — audits that find where the system leaks, strategy that fixes the structure, and workshops that leave your team able to run it without me.
Through bynemam.com, I bring that approach directly to brands: AI-powered marketing audits, strategy consulting, and workshops.
If your marketing feels busy but not effective, that's usually a systems problem. The audit is the fastest way to see it clearly.
Book Your Audit — $59 / 3000 EGP